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MARK HILL
"It's not what you think" campaign
TASK
To design a landing page for a PR campaign to promote Mark Hill hair products. The landing page is to "shock" the reader, by suggesting that their hair tools look like sex toys.
RESULTS
The campaign did so well that Mark Hill temporarily sold out of the hair tools being advertised on the landing page! They also landed links within major UK press. Results don't get much better than that!
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